Project: Eco Tourism Concept – Generation Life – AUS Namibia

In South Africa and Namibia, breathtaking natural landscapes and safari tourism are world-renowned. Both countries offer impressive national parks such as the Etosha National Park and the Kruger National Park. These parks annually attract tourists from around the world and are a significant economic factor.

Southern Namibia, often referred to as the rugged Wild West, holds potential, including the Fish River Canyon, the Diamond Coast, and the city of Lüderitz. The rise of cruise tourism in Lüderitz has elevated the region’s status, leading to an increase in demand for guided day tours.

Gabriele Stuck, a tourism expert, developed the “GENERATION LEBEN” project, aiming for sustainability and enhancing the region’s marketing efforts.

The authors are researching how travel behavior to Africa has changed due to the COVID-19 pandemic and sustainability trends. They conduct a literature review and employ a focus group to investigate this.

The significance of this project lies in creating jobs and income in Namibia, protecting nature, and promoting sustainable tourism. The Ministry of Environment, Forestry, and Tourism of Namibia plays a crucial role in this.


For the project description: ECO Tourism Concept – Generation Life – in AUS Namibia (click here)